PAUL BERENS

Product Marketer, Strategist
San Francisco
      

💼 WORK EXPERIENCE

VARIAN

Product Marketing | Mar 2019 - present

• Building and launching data products

HP

Marketing Strategy | 7 yrs 6 mos

• Go-to-market strategy and execution, product launches
• Digital analytics, marketing mix analysis, driving ROAS

DELOITTE CONSULTING

Strategy & Operations | 6 yrs

• Management consulting in the areas of Customer Experience, Corporate and Competitive Strategy, Merger Integration, Growth Strategy, Operations Excellence

🎓 EDUCATION

UNIVERSITY OF MICHIGAN, ROSS SCHOOL OF BUSINESS

MBA, Marketing and Strategy

BOSTON COLLEGE

Bachelor of Arts, Philosophy

💙 PASSIONS

• Technologies that unlock great potential
• Unanticipated market insights
• Forming and nurturing relationships
• Winning as a team
• Creating Arbejdsglæde (joy at work)
• Making giant swooping turns on alpine skis

✏️ SKILLS

• Pivoting between left- and right-brained activities
• Oscillating between strategy and tactical execution
• Storytelling and distilling complex technical concepts for an intended audience
• Ramping quickly on new technologies, products, and industry verticals
• Getting things done in highly matrixed environments

♟ SPECIALTIES

• Product marketing, integrated marketing, demand generation
• Marketing strategy, go-to-market strategy, business strategy, SaaS
• Data analytics, marketing analytics

☕ MISCELLANY

• Learning
• Investing
• Reading
• Running and cycling
• Traveling